The Tony's, the biggest night in Broadway, has initiated another production into the highest echelon of popular culture. “Fun Home” has ascended into the mainstream by claiming this year's Best Musical prize. Rising tides raise all ships, but in the fickle world of the internet there can only be one true winner. Within social media, the award has become a pop culture tipping point allowing the winner's brand to reach new markets and new audiences that may never have caught wind of the production.
How many times have you scrolled through your Instagram feed today? For most people reading this article I imagine it is built into your daily routine right alongside brushing your teeth and getting dressed for work. Instagram has become one of the most engaging social network and it is showing no signs of slowing down. Check out these statistics below via Instagram’s Press Page:
Global business-to-consumer eCommerce sales are projected to hit $1.7 trillion (with a T!) this year. The rush to sell products online is certainly here, and brands are looking for every advantage possible to win over consumers and drive more sales online. And with this explosive growth, an emerging trend has caught fire with savvy marketers: visual user-generated content. That is, leveraging photos and videos created by your customers throughout your online store.
Social media allows consumers to take back the wheel when it comes to eCommerce. A recent Bazaar Voice shows that 64 percent of Millennials and 53 percent of Baby Boomers actively share their opinions about brands. Consumers dictate which products and services stick, and which fall to the wayside. Sharing tendencies have developed across multiple social media channels through the popularization of brand focused user-generated content (UGC). Through this, brands have the opportunity to effectively harness customer content on community pages, product detail pages, social media campaigns, giveaways, and contests.
Every day more than 70 Billion photos are shared on Instagram. These photos help to share the stories of both brands and consumers. In 2013, Instagram first recognized the monetary potential of a simple brand photo; as a result, they began to offer ways for advertisers to reach over 300 million monthly users. In 2015, Instagram once again improved its eCommerce functionality by revitalizing the way that marketers can tell beautiful stories to their intended audiences.
Do you want to know the secret to creating a popular website? We'll give you a hint, its initials are UGC -- we're talking about user-generated content. In an eCommerce environment where up to 35 percent of traffic is due to organic searches, and Google gives higher rankings to sites with UGC, brands can't afford to miss out on the popular power of UGC. Whether you have user-generated visual content on your product detail pages, create a microsite to run a contest, or build an active community around your brand, using UGC throughout your site can improve audience engagement and visitor frequency.
Physical activity begets workplace activity.
Half of StoryBox are former college athletes, our CEO is a Navy veteran, and one of our developers is the annual MVP of his softball league. We take our sweating very seriously.
You hear the term “startup hours” but never quite understand exactly what that means until you are listening to Bill Withers at 11 PM on a Tuesday night while cranking out a proposal, with your alarm set for 5 AM the next morning…and you’re excited about it.
It’s typically very hard to say no, except when it comes to a post or pre-work gym visit. Either that snooze button has its way in the morning, or your body is too lethargic by the time you step out of the office. This is a huge problem, one that holds employees back from the proven benefits of semi-daily exercise. One of those benefits would perk the ear of any manager…increased productivity.
In our daily conversations with marketers at many of the world's leading eCommerce companies, the overwhelming majority of our discussions end up focusing on and deconstructing the “it” generation of today: the Millennial.
Classified as folks born between 1980 – 2000, they are the first true digitally fluent generation, coming of age with the Internet, the iPod, Snapchat and Tinder. There are currently 80 million Millennials in the US, each year spending approximately $600 billion. Accenture predicts by 2020 the spending of this generation will grow to $1.4 trillion and will represent 30% of total retail sales (primarily online).