Instagram "Best" Practices for Lifestyle Brands

August 17, 2015

We had the good fortune of attending the Outdoor Retailer Conference in SLC last week. This is far and away the Catalina Wine Mixer of industry gatherings. Everyone is chummy, having fun, throwing down great ideas, and making things happen.

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'Fun Home' Wins Best Musical and Wins the Internet

June 10, 2015


The Tony's, the biggest night in Broadway, has initiated another production into the highest echelon of popular culture. 
“Fun Home” has ascended into the mainstream by claiming this year's Best Musical prize. Rising tides raise all ships, but in the fickle world of the internet there can only be one true winner. Within social media, the award has become a pop culture tipping point allowing the winner's brand to reach new markets and new audiences that may never have caught wind of the production. 

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How To Drive Conversions from Instagram

June 02, 2015


How many times have you scrolled through your Instagram feed today? For most people reading this article I imagine it is built into your daily routine right alongside brushing your teeth and getting dressed for work. Instagram has become one of the most engaging social network and it is showing no signs of slowing down. Check out these statistics below via Instagram’s Press Page:

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Instagram's Emoji Hashtag Will Impact Visual Commerce

May 21, 2015

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UGC Digital Rights Management 101

May 15, 2015

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The Rise of Visual UGC and How Marketers are Handling it

May 12, 2015

Global business-to-consumer eCommerce sales are projected to hit $1.7 trillion (with a T!) this year. The rush to sell products online is certainly here, and brands are looking for every advantage possible to win over consumers and drive more sales online. And with this explosive growth, an emerging trend  has caught fire with savvy marketers: visual user-generated content. That is, leveraging photos and videos created by your customers throughout your online store.

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3 Reasons You Should Be Using UGC In Your Ecommerce Strategy

May 08, 2015

burberry-the-art-of-trench

Social media allows consumers to take back the wheel when it comes to eCommerce. A recent Bazaar Voice shows that 64 percent of Millennials and 53 percent of Baby Boomers actively share their opinions about brands. Consumers dictate which products and services stick, and which fall to the wayside. Sharing tendencies have developed across multiple social media channels through the popularization of brand focused user-generated content (UGC). Through this, brands have the opportunity to effectively harness customer content on community pages, product detail pages, social media campaigns, giveaways, and contests.

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The Power of Instagram’s New Ecommerce Functionality & UGC

May 01, 2015

Every day more than 70 Billion photos are shared on Instagram. These photos help to share the stories of both brands and consumers. In 2013, Instagram first recognized the monetary potential of a simple brand photo; as a result, they began to offer ways for advertisers to reach over 300 million monthly users. In 2015, Instagram once again improved its eCommerce functionality by revitalizing the way that marketers can tell beautiful stories to their intended audiences.

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How To Get More User-Generated Content (UGC) on Your Website

April 24, 2015

 

Do you want to know the secret to creating a popular website? We'll give you a hint, its initials are UGC -- we're talking about user-generated content. In an eCommerce environment where up to 35 percent of traffic is due to organic searches, and Google gives higher rankings to sites with UGC, brands can't afford to miss out on the popular power of UGC. Whether you have user-generated visual content on your product detail pages, create a microsite to run a contest, or build an active community around your brand, using UGC throughout your site can improve audience engagement and visitor frequency.

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Success Comes From The Soul(Cycle)

April 23, 2015

Physical activity begets workplace activity.
 
Half of StoryBox are former college athletes, our CEO is a Navy veteran, and one of our developers is the annual MVP of his softball league. We take our sweating very seriously.
 
You hear the term “startup hours” but never quite understand exactly what that means until you are listening to Bill Withers at 11 PM on a Tuesday night while cranking out a proposal, with your alarm set for 5 AM the next morning…and you’re excited about it.
 
It’s typically very hard to say no, except when it comes to a post or pre-work gym visit. Either that snooze button has its way in the morning, or your body is too lethargic by the time you step out of the office. This is a huge problem, one that holds employees back from the proven benefits of semi-daily exercise. One of those benefits would perk the ear of any manager…increased productivity.

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